Shoes of Prey at New York Fashion Week 2013 Preview

New York. If you make it there, you can make it anywhere. So it's no wonder New York Fashion Week is home to some of the biggest names in the business. And this season there's a new label set to make its catwalk debut: Shoes of Prey.

We're thrilled to be collaborating with three of the city's brightest up-and-coming design talents - Gretchen Jones, Mandy Coon and Jonathan Simkhai - on their spring/summer 2013 collections.

We're keeping the shoes under wraps for the moment (trust us, they're worth the wait!), but to help you get a feel for the style of each of these need-to-know brands, we've whipped up some mood boards showcasing where they're coming from - and offering hints as to where they're going this season.

Gretchen Jones

Winner of Project Runway Season Eight, Gretchen Jones's aesthetic is informed by her rural American roots and a romantic sense of 1970s psychedelica.

Mandy Coon

Fascinated by geometric precision, Mandy Coon's exploration of masculine/feminine style infuses her clothes with a stark, confident edge.

Jonathan Simkhai

Inspired by luxurious materials and preconceptions of the modern woman, Jonathan Simkhai has carved a reputation as master of insouciant sports-chic. In spring/summer 2013, the Parsons alumni has been tipped by Style.com as one to watch.