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GRETCHEN JONES FOR SHOES OF PREY NEW YORK FASHION WEEK 2013

Introducing our New York Fashion Week spring/summer 2013 collaboration with designer Gretchen Jones.

Since winning Project Runway season eight, Jones has spun her '70s-tinged Americana into ready-to-wear and jewellery collections as planet-conscious as they are pretty. 

For her spring/summer 2013 collaboration with Shoes of Prey, the designer offers more of her signature earthy style - with a playful new edge. 

"It’s very important to me to create ‘identity pieces’ for my customer, pieces worth investing in, that can be interpreted by their wearer in different ways," Jones explains. "The modern woman wants a closet that can and does work within itself, in a way that too is sustainable." 

This season the Brooklyn-based creative offers exactly that in the form of a sharp wooden wedge with a soft leather and suede upper in three irresistible colour combinations: fuchsia/tobacco, cream/tobacco and jet black. 

Grounded in soft leather, lifted by wood, Jones's designs are virtually aching to be paired with worn-in denim, grass-stained tees and outdoor adventures. And now, thanks to Gretchen, so are we.





WIN YOUR PERFECT NYFW SHOES!

Simply design your perfect shoesthen share your design via Twitter or Pinterest using the hashtag #NYFWSOP

We'll select the best design, bring the dream shoes to life and ship them to the winner's waiting feet! 

Competition runs throughout September (closes midnight, September 30) and you can enter as many times as you like.

May the best design win!


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Posted by Jade Warne on 04 September 2012.