We're thrilled to announce we're making our New York Fashion Week debut this season in collaboration with three of the city's hottest up-and-coming designers - Jonathan Simkhai, Gretchen Jones and Mandy Coon.
View our spring/summer 2013 collections below, then share your own Big Apple-inspired design on Twitter or Pinterest with the hashtag #NYFWSOP for the chance to win your perfect shoes in real life!
He's been tipped as one to watch by Style.com and a glance at Jonathan Simkhai's Resort 2013 collection shows why. Fusing a pastel palette with sporty shapes, Simkhai offers an urban, work-ready aesthetic that's punched up with a hint of bad-girl sass.
For his Shoes of Prey New York Fashion Week collaboration, Simkhai channels the same wearable cool into dove-grey suede and white cotton sandals with a 3.5-inch heel, along with black soft leather and dove-grey suede cutaway flats with a sliver wooden wedge and contrast trim.
Offering the perfect balance of fashion and function, it's no wonder Gwen Stefani and Drew Barrymore are already fans of the brand.
Since winning Project Runway season eight, Gretchen Jones has spun her '70s-tinged Americana into ready-to-wear and jewellery collections as planet-conscious as they are pretty.
For her spring/summer 2013 collaboration with Shoes of Prey, the designer offers more of her signature earthy style - with a playful new edge.
"It’s very important to me to create ‘identity pieces’ for my customer, pieces worth investing in, that can be interpreted by their wearer in different ways," Jones explains. "The modern woman wants a closet that can and does work within itself, in a way that too is sustainable."
This season the Brooklyn-based designer offers exactly that in the form of a sharp wooden wedge with a soft leather and suede upper in three irresistible colour combinations: fuchsia/tobacco, cream/tobacco and jet black.
Grounded in soft leather, lifted by wood, you can almost feel the tassels yearning for worn-in denim, grass-stained tees and outdoor adventures. And now, thanks to Gretchen, so are we.
Since launching her label in 2010, Mandy Coon has become known for her pared-back, ultra-modern take on big city dressing.
For her spring/summer 2013 collaboration with Shoes of Prey, the some-time model and DJ presents metallic-edged fishskin sandals, toe-capped mesh wedges and mercilessly sharp stilettos that take her bold, graphic vision to the next level.
"The basic structure of all things is made up of mathematical sequences that, when made visible, are beautiful," she explains. "I was intrigued to find that there are similar sequences that occur in both music and nature."
The result is a footwear collection that takes its cue from science, but never loses sight of the street; that's as precise as a syncopated beat, but still pulses with real-world heart. Just like Miss Coon herself.
WIN YOUR PERFECT NYFW SHOES!
We'll select the best design, bring the dream shoes to life and ship them to the winner's waiting feet!
Competition runs throughout New York Fashion Week (starts September 6 and closes September 13) and you can enter as many times as you like.
Posted by Jade Warne on 05 September 2012.