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Shoes of Prey US Public Relations Manager / Celebrity Engagement
Shoes of Prey is a global, multi-channel retail brand that enables shoppers to design their own shoes online. The company is changing the way women shop for shoes, and is on track to become a significant international retailer over the next five years. Shoes of Prey has won and been nominated for many awards, with recent prizes including Most Innovative Online Retailer 2013 at the Online Retail Industry Awards, and Store Design of the Year 2013 at the World Retail Awards in Paris.
In the 4 years since our launch we’ve secured amazing press including Oprah Magazine, Vogue, Elle, Marie Claire, Wall Street Journal, Forbes, Daily Candy and many more. We have A-list celebs getting into our shoes but what we really need is a person with great relationships (or ability to make them), a strong background in PR and an unstoppable enthusiasm to make Shoes of Prey famous.
You’ll become our main point of contact with press in the US. It will be essential that you embody the Shoes of Prey brand to be able to represent us to fashion, tech and business press. It will be your job to properly systemize and lead innovation in our PR work as we grow. This role will develop and implement the US PR strategy while ensuring it supports the overall marketing strategy, brand position, personality and core values.
To be successful in this role, here are the 3 key things you'll have achieved after 12 months in this role (in priority order):
Your work experience clearly identifies that you have the following traits:
We are looking for someone to join us on a contract / freelance basis with the option to move to full-time, who has worked in PR for 2-3 years either at another online retailer, e-commerce company, or agency. Salary is dependent on experience. The role is based in New York, and we are flexible with remote working arrangements from time to time.
To apply for this role please email a cover letter and resume to firstname.lastname@example.org with the subject line "YOUR NAME - US PR MANAGER". This is essential as any applications without this will be missed by our email filters.
Thanks, we can't wait to hear from you!
Posted by Chloé Dutschke on 01 April 2014.
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