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SHOES THEMSELVES AREN'T GOING TO CHANGE THE WORLD
IT'S THE WOMEN WHO STEP FORWARD IN THEM THAT WILL.
Celebrating unique stories and personal style.
Entrepreneur, fashionista, and cat lover
A lawyer by trade, Jodie Fox dared to step off the expected and unsatisfying conventional path and instead chose to follow her heart. Passionate about women being able to design their own shoes, she co-founded Shoes of Prey. She found for herself a life and career that married the business brain with the creative spirit. And it felt right.
In homage to her mother and grandmother, The Generation Collection showcases five shoes that are practical but daring, just like the women who inspired them.
Business brain and beauty expert with a no-bullshit attitude
Courageously stepping away from the exclusive world of print magazines, and venturing out on her own to create Australia’s first digital beauty magazine, Gritty Pretty, Eleanor Pendleton pushed boundaries. Determined to present an authentic message in both work and life, her style is unmistakably no nonsense — classic black, white, and grey.
Inspired by women who have had great impact on her life, The Renegades Collection is about boosting confidence by empowering and enhancing what you’ve already got. No BS.
Photographer, stylist and curious traveler
From a banker in a small town to an international fashion influencer, Kim Jones turned away from something traditional to create for herself a life with no limits.
Inspired by her travels to Italy and the life and color of the Amalfi Coast, Kim’s La Dolce Vita Collection is a lesson in luxurious texture and color. Positively bellissimo.
Fashion illustrator and eternal optimist
As one of the world's most sought after fashion illustrators, Megan lives a life full of creativity and sparkle. With self-belief and perseverance, she was able to turn her childhood pastime into a successful career. Take a walk in Megan’s sparkling world, with five shoes that are as gorgeous and golden as the woman who designed them.
THE INSPIRER COLLECTIONS
Four exclusive collections, coming soon:
There’s something magical about a woman who is empowered by possibility, and who dares to step forward to create her own path — there’s freedom in living a life and showcasing a style that’s unique to you. Because it’s not just about the shoes; it’s about the woman who wears them.