FOLLOW YOUR HEART
Introducing The Generation Collection
A lawyer by trade, Jodie Fox dared to step off the expected and unsatisfying conventional path and instead chose to follow her heart. Passionate about women being able to design their own shoes, she co-founded Shoes of Prey. She found for herself a life and career that married the business brain with the creative spirit. And it felt right.
In homage to her mother and grandmother, The Generation Collection showcases five shoes that are practical but daring, just like the women who inspired them.
Jodie Fox x Shoes of Prey co-branding will feature on above designs only.
Customized versions of these designs will contain Shoes of Prey’s standard branding.
The sound of my mother coming home from work — hearing the clip-clip-clip down the hallway was what it meant to be a woman.
“When you lead with your heart, the rest will come.”