Meet Jodie


Back in 2009, Jodie Fox started out on the Shoes of Prey journey. 6 years, and a lot of shoes later, Jodie travels the world speaking at events and sharing the love of shoes. An Australian entrepreneur now living in the USA, she's one of the clever minds behind Shoes of Prey.

You will see her name and face on our website, emails and social media, so it’s only right we give her a proper introduction. Meet Jodie. We think she’s pretty great.


A lawyer by trade, who had recently moved into the advertising world, Jodie was hunting for something new. Together with her co-founders, Michael Fox and Mike Knapp, and with a vision to change the way women shop for shoes, Jodie was actually solving a problem of her own.

I’d always liked shoes, but I never loved them because I couldn’t find exactly what I was looking for. Either it wasn’t quite the right colour, there was an embellishment I didn’t like, not quite the right heel height. When I was travelling, in the same way that you find someone who will make a custom suit for you, I found someone with whom I could commission shoe designs. My shoe collection became really exciting, and my girlfriends asked me where I was getting my footwear. When I explained, they asked me to create shoes for them too. That’s how Shoes of Prey was born.
— Jodie


She will hate us for saying this, but we think she’s a pretty special lady. When it comes to the fashion-tech industry, she’s in the know. Her business instincts are sharp, and with a love for real conversations, she’s oh-so generous with the information she shares.

We’re excited for you to get to know Jodie more and more. Keep an eye out for her around the place, won’t you?

See what she’s up to on Instagram.

Share in her savvy business tips on YouTube.

Inspired by her style? See her shoe designs.